Take Your LinkedIn Profile to the Next Level

Branding is not just for companies, products, and services. In fact, having a professional brand will elevate your value proposition and expertise, and package them into a powerful identity that sets you apart.


Your professional brand is the single idea that comes to the minds of people who have interacted with you.

Thanks to LinkedIn, you can now manage your personal brand to stand out from others. Here are 4 tips to take your LinkedIn profile to the next level.

1

Join LinkedIn groups

  • Join the dialogue on trending topics
  • Connect with like-minded professionals to discuss shared skills, industry learning and job-specific questions
  • Remember that every post you make, and every question you answer, is an opportunity to build your professional brand
  • Get a step by step guide to joining a LinkedIn group

2

Get Recommendations

  • Be sure to include specific skills in your LinkedIn Profile
  • Don’t be shy to ask for skill endorsements, recommendations, and testimonials from clients, employers, and colleagues
  • Request for them to state specific examples and the results for it to be more convincing

3

Publish Content Regularly

  • Employers look for candidates with the expertise to solve their business problems
  • Highlight your expertise by crafting thoughtful articles, reflections, advice and opinions
  • Share projects that you are working on, lessons you have gained, and your professional opinion on articles that you are reading.
  • Remember, your professional brand is not just who you are. It is what you do!
4

Connect with the Right People

  • It’s not just about growing your list of contacts
  • Expand your network by connecting with alumni, colleagues, bosses, customers, suppliers, and competitors
  • Connect strategically with people whom you may not know but share the same interests or are in the same industry as you

Finally, helping others on LinkedIn is a crucial way to build your professional brand. Be sure to give advice, share job leads, provide endorsements and congratulate people on their successes!

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